Integrated Site Tracking is an essential proprietary technology that tracks and reports the movements of your potential customers through QuinStreet-developed lead capture sites. IST identifies how customers interact with the website on a session-by-session basis: how they navigate, where they click, what they read, and how they ultimately transact. By tracking visitor behavior with IST, we can determine which site elements work best to attract and qualify your customers, enabling us to maximize the effectiveness of our site and deliver to you the greatest volume of interested customers at the lowest cost.