QuinStreet's Anti-Cybersquatting Stance Protects Clients

A recent cybersquatting judgment in QuinStreet's favor assures clients and Publishers that the online marketing company is actively working to make the Internet safer for businesses. Cybersquatting, and other trademark and marketing compliance violations, can prove costly and damaging for any company wishing to protect its reputation online. QuinStreet protects corporate reputations on the Internet with a dedicated Marketing Compliance Division utilizing proprietary technology.

FOSTER CITY, Calif. (PRWEB) July 24, 2006 -- QuinStreet, Inc. (http://www.quinstreet.com), a leading online direct marketing company, diligently protects clients as evidenced in recent cybersquatting litigation. The civil suit successfully shut down Web sites that illegally mimicked the design and content of QuinStreet Publisher sites, using URLs (Web site addresses) that differed only in domain extension (.com, .net, etc.). The successful outcome of this suit clearly indicates QuinStreet’s commitment to safeguarding the reputation of its clients and Publishers.

QuinStreet has a team of dedicated compliance officers trained to patrol the Internet seeking and directing correction of marketing compliance violations. The company has also developed a suite of Internet tools enabling automated audits and monitoring of client brands online. The innovative technology helps safeguard both clients and Publishers and their brands from cyberpiracy and misuse by competitors.

QuinStreet’s marketing compliance technologies include:

* Publisher Services: a login-only, web-based searchable repository of client-approved marketing collateral
* Site Rover: a proprietary Web-crawling technology designed to identify out-of-compliance copy and pay-per-click violations within QuinStreet’s Publisher network and on the Internet at large
* Compliance Tracker: a Web-based tracking system for monitoring required changes across the QuinStreet Publisher network
* Integrated Site Tracking: a proprietary technology that reports the movements of Internet users through QuinStreet-developed sites
* Keyword Tracking: a technology that provides information about users’ online search activities.
* EMChoice: an automated email list management tool, designed in response to client demands, that enables CAN-SPAM compliance

Doug Valenti, QuinStreet President and CEO, sees the company shaping the Internet marketing environment through its unparalleled service and commitment to client safety. "Although litigation is expensive and time-consuming, this cybersquatting victory serves us and our Publishers well. Compliance and reliability are key to successful Internet marketing. QuinStreet is steadfast in our commitment to guarding our clients' reputations and to developing technology and strategies to protect our clients and Publishers."

QuinStreet’s continued commitment to technology and measured, targeted marketing techniques ensure that businesses benefit by receiving only qualified leads, saving time and money on subsequent backend conversion. QuinStreet’s commitment to marketing compliance technology ensures the safety of client and Publisher reputations by limiting damage due to simple error, unscrupulous competitors, and cybersquatters.

QuinStreet, Inc. has been the leader in online direct marketing since 1999 and serves nearly 500 clients and over 600 brands. The company's online marketing services and technologies deliver more customers at lower cost to the world's leading brands. QuinStreet is headquartered in Foster City, Calif., with offices in Chicago, Ill., Reno, Nev., India, and the United Kingdom.